How to Index Your Apps on Google

Apple app store and Google Play Store keep on filling up more and more every single day. Did you know there are more than 3.1 million apps right now? So how do you increase the visibility of your apps among tons of apps out there? It is not an easy job to stand out of the crowd, no matter how flawless your app may be. It is no wonder that app store optimization has taken the app world by storm over the last few years. Ever heard of App Indexing? No, then you should. App indexing is a very LESS costly system that small businesses in particular can profit from. All you have to do is give it a bit of your time and effort to complete all the stages needed to reach your goal.

how-to-index-your-app-on-google

What is App indexing?

A little introduction wouldn’t hurt. So what does app indexing really do? When people enter a keyword related to your app with their mobile phones, Google can show your app on the top along with other websites in the list. This is what app indexing basically does. This service of Google makes users find your app in search results when using their mobile phones with an install button.

Clicking on this button will lead users to Google Play or App Store in case the user has not installed it or the Android/iOS app in case it is already installed. It doesn’t matter whether it is from Google Play Store or App store. It will allow you to increase your retention rate of registered user and increase your installs volume.

A Bit of its History

Let’s go back in history and get to know where App Indexing really came from. It was in October 2013 that Google app indexing was first launched, but it was available to only very few developers. It was not until June 2015 that it became open to all. Then Google went on to include support for iOS via Chrome in May 2015 and further announced support for app indexing within Safari in October 2015. However, it is compatible solely in devices with either iOS9 or above. Its final transformation took place this year when Google indexing became Firebase App indexing available for Android and iOS applications.

App indexing is an evolved version of traditional SEO as it has quiet some streaks of SEO. What you have to do is index the content of your apps in Google search so that the traffic gets distributed to your app. To make that possible, it was necessary earlier to have your web and app similar. However, that’s not the case anymore. Since the mid of November, native apps can be indexed even if they have no similarity with the web. Yet another wow factor is the ability to see an ‘App Streaming’ feature with your app contents. That means users can preview the app before making a decision to download it.

Benefits of App Indexing

The benefits of app indexing are huge. All it requires is some effort and time from your side in order to implant app indexing to your app. Here are six major benefits:

1) Improves your visibility on Google Search Mobile

If you have app-indexed your app, it will end up on the first page of search results and become easily discoverable to your users. Google displays your app description along with the app icon.

2) Improves advertising revenues

App Indexing and AdMob can go hand in hand to enhance the quality of targeted ads and increase your advertising revenue. If you have implemented app indexing strategy properly, you are bound to get better revenues. Usually, average app’s CPMs are more than web’s CPMs.

3) Increases browsing time

User experience is better in app compared to mobile web which translates into longer sessions.

4) Increases traffic of active users to the app

When app indexing causes users who have already installed the app return to your app, it actually means your brand has been reinforced. Your app usage has increased.

5) Increases CTR on Google search mobile results

What happens is when your user has installed your app and they attempt a search on google search, the result will be icon of the app. It is true that visual results only increase the chances of getting it clicked.

6) Increases amount of organic installs

If app indexing results in your user install the app, it only increases your installs and such cases result in high satisfaction. The install button for the app is displayed right beside the homepage search result giving the user the access to install your app.

benefits-of-app-indexing

How to Index Your iOS App On Google

1) App indexing service uses HTTP URL for iOS9. What does this mean? This means the developer has to follow some step in order to implement this support into his app. The developer needs to use UIApplicationDelegate protocol in order to open the right content of the app in cases user clicks a link that is displayed by Google in search results. In case you have already followed the steps to support universal links to your app, then you can skip this part. If not, then you have to add handling for universal links and make an app-to-site connection.

2) Now you need to form association between your app and the website. The Xcode requires apple-developer-associated domains entitlement for the purpose of listing every single domain associated with the app.  Next, you have to make a file called apple-app-site associated for every single associated domain.

3) After completing the setup for app indexing, you can test and check if you have successfully completed the steps. You can easily preview the search result on iOS. However, remember you cannot test universal links in Xcode simulator. In that case, you need to tap a universal link in Safari on your mobile device.

4) Now it is time to improve your app’s ranking. For that you need to offer high quality content in your app. Make sure you follow all the guidelines from google to come up with a well-designed app and have a responsive website. Only then, go on to measure the performance of your app.

How to Index Your Android App On Google

1) App Indexing for androids make use of HTTP URLs in order to display your users the content of your app. If you want to give your users a great experience, then you need to focus on the content that your user is likely to search.

2) Secondly, connect your app with your website. To do this, you have two options. You can either use Digital Asset Links that needs at least How To Index Your Android App On Google Android 6.0 Marshmallow or you can use Search Console. Google announced that you can make use of this service even if you don’t have a website provided you have a great content inside your app. In case you don’t have website that you can associate with your but you want to utilize App Indexing, you can simply fill a form and make a request for App Indexing solely for the app. It is known as Indexing App-Only content.

3) Now add intents to your android app. All you have to do is open your app in Android Studio and go to AndroidManifest.xml in order to add the intent filter for HTTP URL. You need to create intent filters and logic in order to handle deep link intents. In case you are confused, you can check out the well explained tutorial from Google for a better understanding.

4) Now you can give your user good content considering his search. It will be handy for developers to skim through samples from Google.

5) Your app is now ready to be uploaded on Google Play Store.

6) As an added step, you can make a noindex.xml file so that you can choose some pages of your app that you don’t want to be displayed in search results. Make sure you add its reference to AndroidManifest.xml.

7) If you want your already visited app pages in search autocomplete list, you are required to add the App Indexing API to your app. This comes with some steps that an android developer can easily handle, but in case of any confusion there is a complete tutorial provided by Google.

8) Testing your procedures is very important. Check out the official page which consists of a variety of testing methods.

9) Analyzing your performance is also a crucial step. For this, search analytics serves as an extraordinary tool

10) The best part is that Google offers its assistance on every single step and lets all the developer know how to create high quality content by providing them with important guidelines.

Common mistakes to avoid when implementing app indexing

Do you want everything to come out well? Then make sure you set up app indexing properly. Here are some common mistakes that you should avoid at all costs:

  • As soon as the user reaches a content driven for app indexing strategy, make sure he has the freedom to step back without much hassle. Let things be easy for your users.
  • Make sure that the content you show in your app and the web should be either similar or identical. If they don’t go with each other, things can go awry. Remember you can fix it directly on the search console of your app.
  • The results page of Google’s autocomplete system displays a list containing titles about the content of apps. Do you want your app to appear in one of those titles? Then you need to make titles that are directly associated with the web content. If you don’t follow the guidelines properly, google may stop displaying your results in the autocomplete system.
  • Another thing you should be careful about is that if a user visits from app indexing, then that should take him directly to some content within your app. Make sure users don’t reach to an advertising message before they see your content.

 

Tagged : / / / / / / / /

Struggling with Video Marketing – Problem Solved With Custom YouTube Player

It’s no secret that YouTube is the biggest video channel. When it comes to marketers, the standard embedded video players do not have the key features you need for your landing pages, sales pages or even simply your blog posts. The successful trend of marketing through videos cannot be denied which makes videos important to get your marketing ship sailing in the sea of market out there.

struggling-with-video-marketing-problem-solved-with-custom-youtube-player

What a marketer basically needs is a fertile ground where he can add suitable videos that serves the purpose of marketing and YouTube doesn’t come as a surprise. However, being a marketer don’t you want your videos to be flexible and unique to convince your target audience? This is exactly where Monkey Playr comes in to hold the reigns of your marketing videos and making everything simpler and easier by becoming the ultimate sales page builder for you.

Your Struggles and their Solutions

One of the problems that you probably have been facing is that whenever you require a specific section from a video, it takes a lot of time to cut the video down to your specific area. Secondly, many videos on Youtube come with a YouTube logo making it less unique to serve your purpose. Monkey Playr will solve all such problems but how? Read on.

You can easily and effectively embed YouTube videos to your blog or website and then add overlay advertisements, restrict the controls and pull users to watch your very own call to actions. The coolest part is that it has absolutely NO hosting fees which will save you hundreds and thousands you spend on video hosting each year. The tech smarts of Monkey Playr combined with YouTube will feed enough fodder to the cannons of your sales videos to shoot itself out in the market.

Monkey Playr solves all problems of internet marketers who might be making use of Vimeo, Wistia or other self-hosted solutions that come with a monthly fee to host your videos. This ultimate sales page builder can easily host on YouTube and simply within minutes restrict access to controls. You can even exercise control when it comes to blocking user’s ability to break out of frames or pause videos. Monkey Playr lets you do this with YouTube videos and that too without charging any extra fees or software costs.

Building a sales website has never been this hassle free as you also get the freedom of adjusting the width and height of YouTube video player, disabling full screen playback and player control, disabling any drop down or video information boxes, and setting your video player to full responsive mode. Squeeze page creation is yet another problem solved with Monkey Playr.

Key Features of Monkey Playr

Start & Stop Timer

start-and-stop-timer

This feature is going to help save loads of your time but how? It saves you all the worry of using some other software to cut your video to a specific section you require. Monkey custom YouTube player will let you do that in a matter of few clicks and allow you to set the start and stop time. Whether you want your audience to see the whole video or only a part of it is entirely up to you.

Autoplay Videos

autoplay-videos

You have a choice of allowing your videos to automatically play when your page loads. Your visitor doesn’t have to click on the start button when your page loads. This feature is a huge plus for opt-in pages and sales letter where you require conversion rates most. Let’s face it, a lot of us are too lazy to click a video because we don’t feel like watching it but if the video is already playing, we definitely retain a bit of info in our heads.

Unbranded Player

unbranded-player

Many of us want to get rid of the YouTube branding on the video to make it unique. Monkey Playr gives you the option of Modest Branding that helps you rid your video of the YouTube logo. Besides, nobody needs to know you are using YouTube videos for your campaign. It will offer you an unbranded, clean and simple player making it look like you have a professional sales page that is making use of a professional video host.

Loop Your Videos

loop-your-videos

Now what is video looping? Monkey Playr allows you to loop the playback or any video or video playlist. You even have the option of disabling related videos. You can make use of this feature just in case you wanted a certain next video in a series to play automatically.

HTTPS & Forced HD

https-and-forced-hd

This feature makes sure that all your video look great which means they are not going to be poor quality videos even if the internet speed of your user is slow. This option comes in handy especially when you are making download pages and sales page in order to beef up your video quality.

Why you should buy Monkey Playr

Edit Players Centrally

Whether you have just one website or multiple sites, you can control your videos from a central dash board (Complete autonomy, isn’t it?).

For HTML and WordPress

It is easily usable on any website whether HTML or PHP sites and even WordPress. Shed away your worries regarding the environment. Simply focus on the kind of videos you need to get high conversion rate.

Nothing to Code or Install

Since it is a web based service (SaaS), there is absolutely no need of wasting time on installations.

Zero Video Hosting Fees

Monkey Playr doesn’t charge ANY hosting fees at all. Then why spend thousands of dollars on purchasing expensive copyrights?

 

Tagged : / /

Yoast WordPress Plugin OnPage SEO configuration for Woocommerce

Have you ever worried about building ecommerce website on WordPress Woocommerce but you are not aware how to configure woocommerce site for OnPage SEO optimization. Unlike WordPress blogs, Woocommerce is but tricky to configure for onpage SEO, sometimes people end up doing wrong Yoast configuration and find their website nowhere or they index wrong page structure.

Install WordPress Yoast Plugin

Wordpress Yoast Plugin

Remember to keep it updated every time Yoast Updates their plugin.

 

Homepage SEO configuration

Woocommerce Home Page SEO Configuration

 

Activate XML sitemap and exclude irrelevant pages

 

Wordpress Yoast Plugin 3

You will probably have different boxes , all you need is to check those boxes you want index in Google search.

Noindex and Nofollow pages with duplicate content like TOS, Checkout and “Privacy Policy Pages” pages etc.

Woocommerce Nofollow and noindex

 

Add social profiles

Wordpress Yoast Plugin Add social profiles

Add Robots.txt file

Robots.txt file helps to search engine crawlers to figure out which page to crawl and index, some time search engine crawlers crawl and index the unnecessary pages like from wordpress plugin directory or wordpress code file. So in order to avoid this, use the following robots.txt file.

Woocommerce robots.txt file

User-agent:  *
Disallow: /cgi-bin/
Disallow: /wp-admin/
Disallow: /wp-content/
Disallow: /wp-includes/
Disallow: /recommended/
Disallow: /comments/feed/
Disallow: /trackback/
Disallow: /index.php
Disallow: /xmlrpc.php
Disallow: /wp-content/plugins/

User-agent: NinjaBot
Allow: /

User-agent: Mediapartners-Google*
Allow: /

User-agent: Googlebot-Image
Allow: /wp-content/uploads/

User-agent: Adsbot-Google
Allow: /
 
 
User-agent: Googlebot-Mobile
Allow: /

sitemap: http://replaceyourdomainhere.com/product-sitemap.xml
sitemap: http://replaceyourdomainhere.com/post-sitemap.xml

I hope that the next time you’re about to configure Yoast, you will find these tips helpful.

Tagged : / / / / /